We’ve all experienced jokes involving self-inflated job titles. I mean who wants to be a “Gas Station Attendant” when they can be called a “Petroleum Transfer Engineer” or a “Dishwasher” when they can be called the “Head of Utensil Organization, Maintenance and Distribution”?!?
For the most part, people use these titles as a joke – an attempt at self-deprecation over the fact that their job pays the bills instead of affecting the New World Order.
Over the past month or so, I’ve run into people in the corporate world who not only feel that they’re changing the world but have also seen fit to brand themselves with “alternative” job titles
· “Office Manager” became “Office Ninja”.
· “Graphic Designer” became “Pixel Pusher” – perhaps an homage to a new drug the kids are all trying these days?
· “Director of Business Development” became “Expander of Horizons” – a title which smacks of commitment issues; and
· President became “Head of Discipline” – a title which seems to invoke the need to reduce employees to grade-school students.
I think I can speak for everyone when I say, I’m embarrassed FOR YOU when you have to hand out your business cards at meetings and other functions. And don’t try to downplay your title as something that was forced on you because we all know that you PUSHED FOR IT – thinking that it makes you stand-apart from the crowd.
All I can say is good luck in your next job search. I’m sure there’s quite a market for “Pixel Pushers” out there isn’t there smart guy?